Traditional Offline MLM (the hard way)

I would like
to put a few things into perspective here before I introduce this new system.

The more you
understand the limitations of traditional, off-line MLM, the more excited
you’ll be about Internet-based MLM.

Traditional
MLM means doing things THE HARD WAY!

No joke.

Once you
compare and contrast the off-line versus on-line methods, you will never do
things the old school way again.

 

So, let’s
look at these ancient, off-line methods and discuss why they just don’t cut it
if you want real success from your MLM program.

 

Old
School Method #1 →

Selling to Friends, Family and Strangers It’s a funny concept, isn’t it?

You or your
friend, spouse, neighbor, etc… have joined an Network marketing opportunity,
but don’t have the first idea how to generate leads or sales.

Soon, people
start referring to you as “that crazy MLM guy or gal.”

“Crazy
MLM gal” goes around trying to sell the product to anyone who will listen
– sometimes even alienating friends and others who just don’t want to hear
about it or deal with the pressure.

The sad part
in all of this is that those efforts are largely wasted!

All that
gusto, determination and energy gets spent on un-targeted and unresponsive
prospects.

Trying to
work a MLM business off-line is like casting a huge net into the ocean when all
you want is a basket full of catfish. If you’re lucky, you might get 1 catfish
out of the net while tossing a whole lot of crabs back into the water.

 

In order to
fill your basket, what you really need is a fishing pole, some good bait and a
lake full of catfish.

 

The bottom
line is this: if you’ve got an entrepreneurial spirit, then you must focus
that burning desire into targeted lead generation.

AND… stop
trying to generate sales prospects off-line!

I don’t care
if someone told you to use business cards, newspaper ads, bumper stickers or
free seminars to promote your MLM.

Even if you
get a few truly targeted leads, it is still too much effort!

These
methods represent time and money wasted when compared to the results you could
be getting on the Internet – in less time, and for way less money.

 

Old
School Method #2 →

Attempting to Recruit Friends, Family and Strangers.

I could
almost repeat everything from above here, but I want to put a finer point on
the concept. Off-line recruitment, just like off-line selling, yields too few
returns in comparison to the effort invested.

You will
never build the large, profit-cranking downline of your dreams if you try to
recruit all your members off-line.

Why?

Again,
targeting becomes an immediate issue. However, it is not the only obstacle in
your path. You will also face a considerable amount of time and work when it
comes to educating, training and motivating each new member of your downline.

Remember:
your income from any MLM is directly proportional to the size and performance
of your downline.

You need
more than just a dozen people working under you. In fact, you need more along
the lines of several hundred.

You need as
many as you can get… How are you going to build this kind of downline in
between holding down a regular job, spending time with friends, taking the kids
to school, pursuing your hobbies, etc? There’s just no way to pull it off
unless you’re super-human.

 

 

 

I know what
you might think, though: “What about those people who make a living
throwing Norland parties? What about the Longrich cosmetics ladies who drive
the big, tear-rubber SUVs?” Ok, I’ll grant you that. 

 

There are certain rare individuals who succeed in MLM and who build their businesses the old-fashioned, off-line way. BUT, most of them had to work like dogs to get to that level.

They scrimped and saved in the beginning. They took huge risks and made even bigger investments. In other words, they did things the hard way, and that’s not what this guide is about.

Plus, I can promise you that more and more of those people are using the Internet as a part of their overall strategy.

 

Old School Method #3 → Investing All of Your Time in One MLM

By now, you understand why it’s virtually impossible not to spend all your time building one MLM business when you’re working it off-line.

The problem with this is that time = money.

You’re basically putting a cap on how much income you can earn.

Yet again, this is because off-line sales and recruitment takes up so much time and effort, you don’t have anything left in the day for other ventures.

If you did, though, you could be doubling, tripling, and even quadrupling your income by building your downlines in multiple programs.

But getting to that level would require some serious automation of your business.

You’d need to hire employees, or find some way to…

º Make sales in your sleep.

º Recruit new downline members without having to meet them in person, call them on the phone, etc.

º Train your entire downline without having to be in the same room with them. In other words, you’d need a way to put 95% of your business on cruise control. And you CAN do it … if you’re ready to throw away the old, and bring in the NEW, lazy way of Internet-based MLM.

 

 

Here we go. . .

Recommended Posts